Our team have experience of protecting some of the most iconic brands in the world.
Brand and know-how protection, however, should start long before your brand becomes iconic. When our team are asked for guidance on how to protect a company’s brand and know-how, we first work with you to identify what’s important. As legal and business professionals, we understand the importance of spending money on the important stuff and not wasting it on things that do not matter. Once we know what’s important, we then work with you to develop processes to maximise your protection from competitors copying you and, on the flip side, ensure that your competitors cannot stop you from doing what you want to do.